The Invaluable “Hidden” Sales Tool B2B Companies Should Swipe From Realtors & Car Dealers
Why should your marketing agency be in a strategic partnership with FullyFundable?
It’s simple: We can help you double your new client sales conversion rate and your ACV (average client value).
FACT: Billions of dollars in loans are issued to small businesses every year in the United States.
How do those business owners use those funds?
- Staffing/Payroll and Training
- Inventory / Supplies
- Consolidate Debts
- Business Emergencies
Do you sell any of the above services or products to small businesses, or anything else “high ticket?”
As a professional service provider to small businesses, you have most likely been paid by a small business with proceeds from some type of small business loan, without even realizing it.
But, are you strategically including that this invaluable resource into your marketing and sales process? There’s a good chance you are not.
SELLING B2B SERVICES JUST GOT EASIER
If you’re speaking to a lot of businesses about your offerings, you will surely hear many claim that they would love to benefit from your services, but they are tight with cash at the moment. What a perfect opportunity to suggest they look into a working capital loan/line of credit to fund your services and the campaigns you manage for them!
Additionally, you probably have existing clients who are running profitable ad campaigns (thanks to you!), but are unable to increase their ad spend because of cash flow constraints. What if you were able to help them get an extra $20,000 – $100,000, or more, within a few days to fuel the fire already in progress?
At the very least, every business should have a line of credit that can be accessed immediately when a need for capital inevitably occurs. Sadly, most do not have such an asset.
As the saying goes, “It’s better to have it (access to funding) but not need it than to need it but not have it.”
While you don’t typically see most B2B service providers proactively promoting financing to their prospective clients, it is an undeniable fact that many businesses are paying for such services every day with business loan proceeds — and many more would be investing in such services IF they thought about using borrowed capital to do so, and had a reliable source to acquire it. It would also give your agency an edge of differentiation and value over your competitors.
Several industries depend on financing to sell their high ticket products and services, and strategically incorporate it into their marketing activities and sales process:
- Real Estate
- Car Dealers
- Commercial Equipment
The bottom line is that FullyFundable can help you sell a lot more of your business services, especially if you are proactive about it. In other words, offer it as a resource during the selling process as a way to fund their campaigns (and your fees) with “other people’s money.” Most small business owners will never think to ask if you offer financing, nor mention to you that they need funding for their business, in general. Yet as we mentioned above, billions of dollars of loans are issued to business owners every year, and they spend a lot of that money on marketing and advertising. Might as well be with you!
THE BIG FUNDING CHALLENGE, OVERCOME
Many of your clients, despite being profitable and stable, are un-bankable with conventional lenders (local/retail banks) because they lack sufficient (or any) hard collateral.
Most of your clients are not quite unicorn-like enough to receive attention, let alone funding, from private investors (private equity, angels, VCs).
This leaves “alternative lending” as their only viable option for getting the working capital they need to fund and fuel growth, or handle emergencies.
But most alternative lenders don’t have nearly the experience we do as marketing-savvy entrepreneurs, who understand what it takes to manage, scale, and automate a growth-oriented company.
Our fundamental objective is to ultimately help each client become “Fully Fundable,” meaning they have fully optimized business credit, strong cash flow, and are the most stable, scalable, and valuable company possible.
They can qualify for the very best loans, credit, and private investments available. Until that time, we will help them get the short-term funding they need, quickly, and at fair rates and terms.
Our funding process is simple, fast, and convenient. Your prospects won’t have to wait weeks to get funding, but a few days (sometimes even the same day as their application). For loan amounts under $100,000, we typically only require a few months bank statements, not a full package of financials.
What if you could eliminate, or even just significantly reduce, financial objections during your sales process? If you offer them a way to get the money to pay for your services, and there’s a high probability that the return on their investment will be more than the cost of the capital (e.g. 10% cost vs 2x-5x ROI), then their true objection must be something else.
We make it easy for you to refer your prospects and clients to FullyFundable online, through a personalized referral link to our 3-minute funding inquiry form.