Who We Are

I'm Not a Loan Broker Who Learned Business. I'm an Entrepreneur Who Learned What Capital Can Actually Do.

25 years advising 7 and 8-figure entrepreneurs. Thousands of hours in rooms with the best business minds in the world. One conclusion: most business owners are dramatically underfunded, and the system is designed to keep them that way.

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For the better part of 25 years, I've sat across from hundreds of 7 and 8-figure entrepreneurs, executives, and investors as a trusted advisor: first in mortgage lending (both as a loan originator and as a wholesale Account Executive from 2003 to 2009 in Chicago), then in commercial finance and capital advisory, and most recently through FullyFundable, where I've helped business owners at every stage find the capital, the strategy, and the confidence to grow without getting crushed by debt.

Along the way, I got a different kind of education.

While my peers were grinding through banking careers and brokerage jobs, I was spending weekends in rooms with Jay Abraham, Ryan Deiss, Frank Kern, Parris Lampropoulos, Brian Clark, and Noah Kagan. At War Room Masterminds, Traffic and Conversion Summits, and private events that most business owners never hear about, I absorbed something that cannot be taught in a classroom: how the world's best entrepreneurs actually think about growth, leverage, and building businesses that generate wealth rather than just revenue.

I became obsessed. Not with lending. With what makes a business actually fundable, scalable, and ultimately sellable.

And what I kept seeing, over and over, as I evaluated hundreds of businesses for funding, was the same problem: brilliant people running real companies with no capital strategy. They had a business plan. They had revenue. They had ambition. But they had no system for accessing, deploying, and replenishing capital at every stage of growth. They were doing what most business owners do: going to a bank when they need money, getting whatever the bank decides to offer, and hoping it works out.

That is not a capital strategy. That is a prayer with an interest rate.

Most business owners are self-employed. Very few are true students of business and finance. The gap between those two things is enormous, and it shows up most visibly in their balance sheet.

FullyFundable is my answer to that gap.

I created The Infinite Funding Framework because while every entrepreneur inevitably faces financial constraints at different points along their journey, they do not necessarily need just a loan. They need a capital architecture. A system that gives them access to seven completely distinct categories of funding, with more than 100 programs and strategies within those categories, most of which loan brokers are not even aware of and bankers literally cannot offer.

I also created The Reverse Funding Formula because getting funded is only half the equation. The other half is making sure that capital does not crush you. Whether your terms are ideal or less-than-ideal, we immediately go to work neutralizing the payment impact, building internal cash reserves, and engineering an early payoff strategy that dramatically reduces your total cost of capital. Most advisors get you a loan and disappear. We get you funded and then make sure the funding actually works.

I'm also a formerly Certified Value Builder advisor, which means I've spent real time studying what makes businesses sellable, scalable, and attractive to acquirers. In a world where the Silver Tsunami of Baby Boomer business exits is just getting started, a business with a strong capital position and clean financials commands a dramatically higher multiple than one that has been limping from loan to loan. That lens informs everything we build for our clients.

I grew up in Chicago, escaped the cold with my wife in 2011, and we now live in the Phoenix area with our teenage daughter. I'm a lifelong Cubs fan, a proud Gen-Xer, and an avid reader of history, politics, business, and culture. Classic rock and 90s grunge are always on in the background.

I built FullyFundable because I kept watching great businesses fail, stall, or sell for a fraction of their potential. Not because of the quality of their product. Because of the quality of their capital strategy.

That is what we fix.

Take the Free Funding Assessment See How We're Different

In Good Company

A career spent in rooms with some of the sharpest minds in entrepreneurship, marketing, finance, and business growth.

With Jay Abraham, one of the greatest marketing and business growth strategists alive and one of my greatest influences. Jay has generated an estimated $21 billion in revenue for his clients over his career.

With my brother Joe and the legendary Frank Kern, one of the most celebrated direct response marketers of his generation, at a private War Room Mastermind gathering at Pelican Hill, Newport Beach.

With Parris Lampropoulos, one of the living legends of direct response copywriting, whose influence runs through everything we communicate at FullyFundable.

With Ryan Deiss, Roland Frasier, and Perry Belcher, co-founders of DigitalMarketer and Traffic and Conversion Summit, three of the most influential figures in modern digital marketing, 2017.

With Michael E. Gerber, author of The E-Myth, at a private meeting in Carlsbad, CA. The E-Myth fundamentally changed how I think about building systems inside businesses.

With John Warrillow, founder of The Value Builder System and author of Built to Sell. As a formerly Certified Value Builder advisor, this relationship remains one of the most meaningful of my career.

With Brian Clark, founder of Copyblogger and pioneer of content marketing, at his private event in Denver, 2018.

With Rand Fishkin, founder of Moz and SparkToro and one of the most respected voices in SEO and digital marketing, at Brian Clark's event in Denver.

With Noah Kagan, founder of AppSumo, at War Room Mastermind 2018.

With Ryan Deiss, co-founder of DigitalMarketer and one of the most prolific builders in digital marketing.

With Syed Balkhi, founder of OptinMonster and one of the most prolific entrepreneurs in marketing technology, at Content and Commerce 2016.

With Sam Khorramian, serial entrepreneur, Inc. 5000 honoree, and co-founder of Big Block Realty, at Content and Commerce 2016.

With Dave Asprey, founder of Bulletproof Coffee, at Traffic and Conversion Summit.

With Jeff J. Hunter, friend, mentor, and one of today's most recognized AI influencers, at Traffic and Conversion Summit 2018.

With Brad Costanzo, entrepreneur, podcaster, and widely recognized AI and marketing expert.

With Mark Anthony Bates, who has trained many of the most recognized business platform speakers in the world, at War Room Mastermind 2018.

With Vinnie Fisher, serial entrepreneur and co-founder of FullyAccountable, at War Room Mastermind 2017.

With Tony Grebmeier, friend, mentor, and co-founder of ShipOffers, heading home from War Room Mastermind.

With Dan Kuschell, entrepreneur and growth strategist, at Traffic and Conversion Summit.

With Kevin Thompson, recognized as one of the most elite connectors in the digital entrepreneur community, at Traffic and Conversion Summit.

With Jason Hartman, prominent real estate investor and podcaster, at a marketing technology conference, 2017.

With my brother Joe at Pelican Hill Resort, Newport Beach, during War Room Mastermind.

Engaging with some of the sharpest minds in digital marketing at Traffic and Conversion Summit, 2017.

What We Do and Whom We Serve

We help scalable entrepreneurs access unlimited capital, on-demand, without getting crushed by debt.

Our clients are established entrepreneurs with ambitious growth plans and goals. But often, their capital position (and lack of a capital strategy) is insufficient for those goals.

Too often, they come to us right before they have completely run out of cash. In some cases, they already have. Sometimes it is too late. The airplane is out of fuel, has lost too much altitude, and is about to crash and burn. But oftentimes we still figure out a way to get them out of the tailspin and regain enough altitude to keep flying.

That is where most business lenders stop. But it is just the beginning for us and our clients. A Fully Fundable company never runs out of, or even low on, cash because they are fully optimized for liquidity and leverage.

Ideally, these clients would have come to us much sooner for a funding refueling, when their gas tank was still half full, not once the low fuel light came on. That is where we come in.

Access $100K to $1M+

New working capital, one way or another, now and continually in the future.

Fix Your Fundability

Optimize your profile so you qualify for the best programs at every stage.

Unlock Hidden Capital

Find money already inside your business that effectively has a zero cost.

Build a Private Treasury

Stack surplus cash so you never run dry and finally build real wealth.

For example, we help some qualified clients access up to 5 years of future profits now through SBA loans, effectively handing you the keys to a Financial Time Machine, with which you can leverage the time value of money in your favor.

We prefer to work with entrepreneurs who have the skills, opportunities, systems, resources, and support to multiply capital by 3x, 5x, even 10x or more, through marketing, hiring, technology upgrades, and business acquisitions.

If you can borrow OPM (Other People's Money) at 10% and get a return of 300%, your yield is 30x. This is the power of combining leverage and arbitrage: the domain of the ultra-wealthy, and something most entrepreneurs never think about. Now you can, with our professional guidance.

How We're Different

We are not brokers. We are not bankers. We are not your CPA.

Brokers

Chase commissions. Show you only what pays them. Default to high-margin loans that may not be right for you.

Bankers

Salaried gatekeepers, bound to whatever their institution sells. Trained to protect the bank's balance sheet, not yours.

CPAs

May be financial geniuses, but rarely know how to translate the numbers into the right loan, investor, or grant.

We have access to 7 completely distinct funding categories (loans being just one of them), with more than 100 different programs, strategies, and sources within those 7 categories: most of which loan brokers are not even aware of, and bankers literally cannot offer you.

We do not assume you need a loan, even if you ask for one. We consider you for debt and credit options, equity-based financing, grant funding, and a multitude of organic funding strategies that do not require applications, pitch decks, or being dependent on outside sources.

We act as your holistic capital architect, advisor, and advocate.

See How We're Different

Why We Charge a Retainer

Why We Charge a Retainer (And Why It Protects You)

Unlike commission-driven brokers and salaried bank processors, we charge a retainer for our professional Capital Advisory services. A true professional (your attorney, CPA, or financial planner) charges a fee for expertise, time, and fiduciary focus. We do the same.

Eliminates conflicts of interest. We work for you, not for the lenders who pay us. We are free to recommend any source that best serves your objectives, including banks that pay no broker fees at all.
Buys deep strategic thinking. Designing a holistic capital strategy that integrates debt, equity, grants, and internal organic strategies takes research, analysis, and creative problem-solving. The retainer funds that work.
Aligns long-term incentives. We are rewarded for improving your capital position, not for closing a single transaction. Results compound, and so does the relationship.

The retainer amount depends on the size and complexity of your company, which we will determine together after a short discovery call.

But here is the key: before we review financials or get on a strategy call, you need to be open to, okay with, and capable of investing in a retainer. If you are looking for a loan quote in 10 minutes or a one-size-fits-all product, we are not the right fit.

Ready for a Real Conversation?

One call clarifies your options, your timeline, and the smartest next step. No pressure. No product pitch.

Take the Funding Assessment Call or Text: 480-630-9460